Situated in the eastern Himalayas, the Kingdom of Bhutan has adopted a very cautious approach to tourism in an effort to avoid any negative impact on the country's culture and environment. Visitors are therefore rewarded with a unique and very personal experience.
Bhutan’s culture, lifestyle and spirituality permeate every aspect of daily life. The country’s rulers closely guard its heritage and value happiness over profit. By honouring and embracing its past, Bhutan gives visitors the chance to glimpse times gone by and appreciate how the old ways are sometimes the best. That said, it’s important to understand that this country isn’t a living museum – the people are well-educated, choosing which global developments to adopt and understanding which will not enhance the wellbeing of its people.
Rooted in Buddhism, all life is sacred in Bhutan. This philosophy has allowed nature to flourish – it is estimated that 770 species of birds thrive here, and you’ll discover an astonishing variety of rhododendron plants, orchids and wildlife on your journey. So important is the natural world here that it is the law that at least 60% of the country must remain forested for all future generations.